LO
LAUREN
O'CONNOR
DEPARTMENT LEAD & CREATIVE PRODUCER
LIVE
From broadcast studio television, digital daily, or weekly live streams, to live sports. I've pitched, developed, and produced innovative engaging shows, multi-platform series, and sporting events. From being an overall Show Runner; Building out, structuring, and managing a team of 50+. Collaborating and making final decisions on all creative and logistics. To Show Producing, first chair and AD, for live-in-games, pre-game, half-time, and post-game shows.
BRANDED CONTENT
Oversaw, and streamlined the content creation process for multiple brand-driven companies, social partnerships, podcasts, multi-platform series, activations, and live shows. Collaborating with numerous teams, from sales, partners, and marketing on execution, creative and delivery. Developed and built client relationships with brands, high-profile clients, celebrities, and content creators. Managed client needs, expectations, and goals while leading production teams, and freelancers to execute the creative from strategy to final post.
FIELD & EVENTS
From experiential, and IRL events to reality shows. I’ve pitched, planned, and budgeted upscale productions, ensuring seamless execution from concept to completion. Overseen all aspects of field & event productions; From creative development, locations, talent, logistics, and permits. To hire, and negotiating 3rd party vendors for design, lighting, fabrication, signage, activations, and props. Traveled, and managed teams on-site, remotely, domestically, and internationally. Ensured a seamless operation from load-in to load-out.
HIGHLIGHTS
Past 10 Years...
I've developed 15 series from pre-production to post. Managed teams & shows in studio, on location, remotely & internationally. Launched a Digital Sports Platform. Consulted as the Head of Video for a top global book publishing company. Structured, built out, and led the Live Production Department at one of the most influential digital sports brands and social media accounts within the United States. Plus currently, a Live Producer, first chair, and Showrunner overseeing multiple live games, leagues, and events.
Social Growth
Revenue
Oversaw the social distribution, and edit for the Barstool College Football accounts. Launch the @BarstoolCFB Tik Tok account, Saw 150% social growth for all @BarstoolCFB accounts from August 2022 to August 2023. Changing the distribution from 10 clips a week to 25-30 clips a week. aunching a TikTok account, separate from Barstool Main or Gambling accounts.
Over the past year I've Produced properties generating $10M in revenue with 7 different partners in 2 seasons for the Barstool College Football Show. Working with brands such as Pizza Hut, Hooters, Cheez it, Proper No. 12 and Gametime. Other Barstool Shows, Live Sports; Rough & Rowdy 2M, Arizona Bowl Pregame & Halftime show 1.6M.
PORTFOLIO
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Reality
Live
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Events
